2014 SaaS Investments

The data below is for US-based companies with over $500K in funding, and is limited to investments by the top 500 venture capital firms (as measured by number of investments).

SaaS is defined as software accessed via the internet with a subscription pricing model, regardless of the device used to access the software.

  • Mobile-first software companies with a subscription service are included in SaaS.
  • Software companies that offer a hosted option are included in the Software segment.
  • Subscription services focused on websites or mobile devices are included in the Website Services segment - e.g., Website Analytics services.
  • Cloud services are included in the relevant segment. For example, APIs targeted at websites or mobile devices are included in the Website Services segment (e.g., Twilio).

All source data in the charts below is available on TheStartup100.</font size="3">


SaaS has the most venture-backed companies and ranks #2 in total funding at $21.1B across 770 companies.

PortfolioValue

Note: Total Funding is the total funding of all active SaaS companies in TheStartup100 as of December 31, 2014.


In 2014 SaaS ranked #2 with $5.9B in funding and #1 with 462 funding rounds.

2014Funding


Within SaaS, Marketing applications rank #1 in total funding and companies.

SaaSSub-Segments


Marketing applications ranked #1 in total funding and funding rounds in 2014.

2014SaaSbySub-Segment


SaaS ranked #5 in exit value in 2014 and #1 in number of exits.

ExitValuebySegment


65% of SaaS exits had undisclosed terms. These deals were generally small acquihires, startup-to-startup mergers, or asset sales.

SaaSExits


SaaS had 20 $100MM+ deals (second to Medical).

SaaSExits2


Sequoia Capital, Accel Partners, and Bessemer Venture Partners were the most active SaaS investors.

InvestorHeatMap


Data Available on TheStartup100

Here are a few of the data sources on TheStartup100 used in the charts above.

  • Leaderboards rank the top segments, sub-segments, and investors.

Leaderboards

  • The Funding Rounds table is a filterable table, segmented by round size, that shows every SaaS funding round and funding statistics. Simply hover over any company name to reveal company details. See 2014 SaaS funding rounds here.

SaaSFundingRounds

  • The Total Funding table is a filterable table, segmented by total funding, that shows all SaaS companies and funding statistics. Simply hover over any company name to reveal company details. See all SaaS companies here.

SaaSTotalFunding

  • The Exits Table is a filterable table, segmented by deal size, that shows all SaaS exits and exit statistics. Simply hover over any company name to reveal company details. See all SaaS companies here.

ExitsTable

  • The Investors Heat Map summarizes the investments of the top 500 venture capital firms by number of investments in each segment, and can be sorted to show the leading firms in each segment.

InvestorHeatMap